Vision Media Management Acquires Out-of-Home Digital Leader, Cinema Scene Marketing
Valencia, CA (October 11, 2016) – Vision Media Management (“Vision”) expanded its digital capabilities and service offerings with the acquisition of Cinema Scene Marketing (“Cinema Scene”) a market leader in digital display networks and related promotional products. Cinema Scene’s complementary products and services are strategically synergistic with Vision’s core offerings. The powerful combination of these two market leaders creates a marketing force for theater lobbies, retailers, conventions, and other forward-thinking out-of-home venues.
The combined Vision and Cinema Scene capabilities will allow its customers including studios and consumer brands to more effectively design, plan, and execute seamless promotional campaigns by utilizing exceptional physical and digital marketing assets. That synergy will foster maximum consumer impact through posters, standees, TrailerVision™ digital kiosks, video and signature walls, digital menu boards, and branded concession items in theater lobbies. Vision will continue to play an active role in evaluating and introducing new digital technologies to theater lobbies, and shaping consumer interactions. The combined entity is well positioned to continue to lead the industry into an increasingly digital future.
“We are stronger today with the gifted Cinema Scene team on-board” explained Michael Alvarez, CEO of Vision. “With their in-theater and retail digital display network along with a great physical concessions business, combining our talents and resources made perfect sense to serve our clients in an efficient, streamlined, and more comprehensive manner.”
“Cinema Scene is thrilled to become a part of the Vision Media Management family. With complementary products and similar culture, we knew they were the natural fit for us. But most importantly, Vision and Cinema Scene are aligned in our view of a future of where our collective product offerings bring incredible value to our studio clients and exhibitor partners,” noted Joe Ross, Managing Partner of Cinema Scene Marketing.
Vision is backed by CenterGate Capital, an Austin-based private equity investment firm.
About Vision Media Management Vision Media Management, headquartered in Valencia, California, is the premier provider of marketing and fulfillment services to major entertainment studios and consumer products entities. Vision’s physical and digital asset management, fulfillment and distribution services, coupled with its comprehensive innovative software platforms, including our industry leading asset management sites and content distribution apps, are instrumental to what matters: our client’s marketing success. www.visionmediamgmt.com
About Cinema Scene Marketing Cinema Scene Marketing, headquartered in Overland Park, Kansas, delivers promotional marketing and merchandising solutions to cinema clients via concessions packaging, digital signage and marketing services. Cinema Scene’s industry leading solutions can be found in most of the top cinema circuits in North America. Cinema Scene Media leverages digital media and promotional products to reach over 300 million cinemagoers annually. TrailerVision™ digital lobby displays reach highly desirable and captive movie going consumers. The CS PROMO Network literally places your brand ‘in the hands’ of consumers via promotional packaging and premiums. www.cinemascenemarketing.com
About CenterGate Capital CenterGate Capital is a private equity firm focused on investing in lower middle market companies with under $250 million of revenue. In order to realize their potential, these companies need flexible capital, strategic guidance and strong management teams. CenterGate brings together a balance of transactional and operational experience along with a network of advisors and strategic relationships which provide their portfolio companies with exceptional resources. www.centergatecapital.com